Ittehad: A Broadway Musical Play
We conceptualised a wedding Broadway Musical play, through which we could show a variety of clothes through all the different functions. The event was mounted on a scale that gave everybody a spectacular experience. Having more than 40+ artists from the age group of 5-65 Years, a combination of dance and drama accompanied by the fireworks created an unparalleled euphoria for the brand.
Task
The brand’s brief was to launch their new wedding collection in an unforgettable way.
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