Samjha Kar
Short Brief:
Cossouq is a sensibly curated online marketplace for unique skincare, personal care, and beauty products from the farthest corners of the world which are not easily available for our Indian tribe within the comfort of their home.
Project:
Our ad campaign featured a tapestry of voices and stories from a diverse group of individuals, such as Shriya and other artists united by their unique experiences. Their words, spoken with raw emotion and vulnerability, paint a picture of a world where love knows no bounds, choices are respected and individuality is celebrated, Conveying the message that true equality lies in our ability to see and honour the beauty in others devoid of preconceived notions.
This campaign was not just a call to action but a celebration of the diversity and richness of our community and a reminder that Cossouq is greater than just a marketplace; It is a brand where individuality is celebrated.
Task
At Cossouq, the marketplace as a brand believes in true equality, where differences are embraced and celebrated. The brand’s brief was to create a campaign that enunciates the brand’s core messaging of promoting inclusivity in the beauty industry.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.